Ely Callaway explained the company's product development objectives as follows: "We have combined all of the performance benefits into one ball so players no longer need to sacrifice control for distance, or feel, or durability. They settled on only two versions of the Rule 35 ball-choosing to develop a "complete-performance" ball rather than separate balls developed for spin, control, distance, and durability. The company invested $170 million in research and development, and construction of the 225,000-square-foot (20,900 m 2) production facility.Ĭallaway Golf Company engineers, recruited from Du Pont and Boeing, used aerodynamic computer programs (first used by Boeing and General Electric) to evaluate more than 300 dimple patterns and more than 1,000 variations of ball cores, boundary layers, and cover materials to create the new Rule 35 ball. Callaway Golf spent three years developing the ball and a state-of-the-art production facility. In 1996, Callaway announced development of a new golf ball, under the leadership of Chuck Yash, the former head of Taylormade Golf. In 1996, the company hired Roger Cleveland as chief club designer and in 2002, launched the Callaway Golf Forged Wedges, constructed from carbon steel with modified U-grooved faces.
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The Big Bertha driver grew to 290 cc in 1997. With his help and that of Glenn Schmidt, the company's master tool maker, the company developed the original Big Bertha driver using large-volume (190cc) steel clubhead. Helmstetter was named chief club designer that same year and introduced computer-controlled manufacturing machines. In 1986, Callaway hired a billiard cue designer, Richard C. He was involved in all major decisions during the company's growth. In 1985, the company hired Bruce Parker as head of sales, who later became the company's Chief Merchant and, through his tenure with Callaway Golf as head of sales, was responsible for sales in excess of $3.0 billion. The company's name was changed to its present name in 1988.
In 1984, Callaway bought the rest of the company for another $400,000. In 1982, he bought half of Hickory Sticks USA and the company was renamed "Callaway Hickory Stick USA." In 1983, he became the company's president and moved its headquarters to Carlsbad, California where he could be found selling clubs out of his Cadillac. When Hickory Sticks started running low on funds, they began seeking investors and approached Callaway, who had just sold his vineyards for a $9 million profit. At that time, Hickory Sticks was owned by Richard Parente, Dick De La Cruz, and Tony Manzoni. Among his favorite club brands was Hickory Sticks USA, which was known for producing clubs with hickory shafts and steel cores. He had previously been successful in the textile and wine industries, and was also an avid golfer. Callaway was raised in LaGrange, Georgia, and was a graduate of Emory University. Ĭallaway Golf Company was founded by former Burlington Industries textile president, Ely Callaway Jr. In past years, Callaway marketed products under the "Odyssey" putter brand, acquired in 1997, as well as "Top Flite", "Strata" and "Ben Hogan" brands picked up following the bankruptcy of Spalding's former golf division in 2003. The American company, based in Carlsbad, California, is the world's largest manufacturer of golf clubs. Callway markets its products in more than 70 countries worldwide. The company sells its products through golf retailers and sporting goods retailers, through mass merchants, directly online, and through its pre-owned and trade-in services.
Another Callaway's subsidiary, "Cuater", produces golf shoes. The company also produces clothing through its subsidiary "Callaway Apparel.” The line include polo shirts, fleeces, pants, sweaters, shorts.
Callaway Golf Company is an American global sports equipment manufacturing company that designs, manufactures, markets and sells golf equipment, more specifically clubs and balls, also including accessories such as bags, gloves, and caps.
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